Best Google Ads scripts for 2023

Google Ads scripts are powerful tools that can help you automate and optimize your PPC campaigns. They can save you time, money and hassle by performing tasks that would otherwise require manual intervention or complex coding. In this blog post, we will introduce you to some of the best Google Ads scripts that you can download for free and use to grow your business.

What are Google Ads scripts?

Google Ads scripts are snippets of JavaScript code that you can paste into your Google Ads account and run on a regular basis. They can access your account data, make changes to your campaigns, ads, keywords and bids, and interact with external sources such as Google Sheets, Google Analytics or third-party APIs.

Why use Google Ads scripts?

Google Ads scripts can help you achieve various goals, such as:

- Monitor your account performance and get alerts for any issues or opportunities

- Automate your bid management and budget allocation based on various criteria

- Test and optimize your ads and landing pages

- Manage your negative keywords and placements

- Generate custom reports and dashboards

How to set up Google Ads scripts?

Setting up Google Ads scripts is easy and does not require any coding skills. Here are the steps to follow:

1. Go to your Google Ads account and click on Tools & Settings > Bulk Actions > Scripts

2. Click on the + button to create a new script

3. Give your script a name and paste the code in the editor

4. Authorize the script to access your account data

5. Test the script by clicking on Preview or Run

6. Schedule the script to run automatically by clicking on Edit next to Frequency

Best Google Ads scripts for 2023

There are hundreds of Google Ads scripts available online, but we have selected 10 of the most useful ones for you. These scripts cover different aspects of PPC management and can help you improve your results in 2023.

1. Ad Performance Report

This script creates a report in a Google Sheet with important metrics such as cost, conversion rate, quality score and impression share for your campaigns, ad groups and ads. You can use this report to analyze your performance and identify areas for improvement.

2. Ad Customizer

This script allows you to dynamically insert relevant information into your ads based on various parameters such as location, device, time of day or keyword. This can increase your click-through rate and relevance score by making your ads more personalized and appealing.

3. Declining Ad Groups Report

This script identifies ad groups that have experienced a significant drop in performance over a period of time. You can use this report to diagnose the root cause of the decline and take corrective actions.

4. Automatic Placement Exclusion

This script automatically excludes placements from your display campaigns that have low click-through rate, high cost per conversion or high bounce rate. This can help you avoid wasting money on irrelevant or low-quality traffic.

5. Flexible Budgets

This script adjusts your daily budget based on your monthly budget and historical performance. It increases your budget on days when you are likely to get more conversions and decreases it on days when you are likely to get less conversions. This can help you maximize your ROI and avoid overspending or underspending.

6. TV Schedule Bid Coordination

This script syncs your search campaigns with TV schedules and increases your bids during TV shows that are relevant to your target audience. This can help you capture more demand and awareness from TV viewers who are searching for related topics online.

7. Account Auditor

This script checks your account for common issues and best practices such as broken links, duplicate keywords, missing extensions, low quality score or low impression share. It generates a scorecard with recommendations for each issue and sends it to you via email.

8. Sales Countdown

This script creates a sense of urgency in your ads by showing a countdown timer for a limited-time offer or sale. This can boost your conversion rate and sales by motivating customers to act fast.

9. Keyword Performance Report

This script creates a report in a Google Sheet with detailed information about your keywords such as clicks, impressions, cost, conversions, position, search terms and match type. You can use this report to optimize your keyword strategy and bid management.

10. Weather-Based Bidding

This script adjusts your bids based on the weather conditions in your target locations. You can use this script to increase your bids when the weather is favorable for your product or service and decrease them when the weather is unfavorable.