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Guide To Enhanced Keyword Research In Content Marketing

Guide To Enhanced Keyword Research In Content Marketing

Keyword research is a vital skill for content marketing. It helps you discover what topics your audience is interested in, how they search for them, and how you can create content that matches their intent. In this blog post, I will show you how to do keyword research for content marketing in four simple steps.

Step 1: Identify your topics

The first step is to brainstorm a list of broad topics that are relevant to your niche, industry, or audience. These are the main themes or categories that you want to cover with your content. For example, if you are a digital marketing agency, some of your topics might be:


- Social media

- Email marketing

- Content marketing

- Web design

Step 2: Break your topic down into supporting terms

The next step is to drill down into each topic and find more specific terms that support it. These are the subtopics or subcategories that you can use to create more focused content. For example, if your topic is SEO, some of your supporting terms might be:

- Keyword research

- Link building

- Technical SEO

- On-page SEO

- SEO tools

Step 3: Research variations using suggested terms tools

The third step is to use suggested terms tools to find even more variations of your supporting terms. These are the tools that show you what other people are searching for related to your term. For example, if you use Google's autocomplete feature, you can see some of the suggested terms for "keyword research":

- Keyword research tool

- Keyword research for SEO

- Keyword research tips

- Keyword research process

- Keyword research guide

You can also use other tools like AnswerThePublic, Ubersuggest, or Keyword Tool to get more suggestions.

Step 4: Add all your suggested variations to a spreadsheet

The final step is to organize all your suggested variations in a spreadsheet. This will help you keep track of your keyword research and analyze the data. You can use a simple format like this:

| Topic | Supporting Term | Suggested Variation |


| SEO   | Keyword research| Keyword research tool|

| SEO   | Keyword research| Keyword research for SEO|

| SEO   | Keyword research| Keyword research tips|

| ...   | ...             | ...                 |

You can also add columns for other metrics like monthly search volume, keyword difficulty, or content ideas.


You have just completed a basic keyword research for content marketing. You can now use this data to create content that matches the search intent of your audience and ranks well on Google.