How to Add a Manager in Google Ads in a Few Simple Steps

How to Add a Manager in Google Ads in a Few Simple Steps

If you want to manage multiple Google Ads accounts more efficiently, you can create a Google Ads manager account. A manager account is a single account that can access and manage multiple Google Ads accounts, including other manager accounts. You can use a manager account to view and compare performance across all your accounts, create and edit campaigns, and easily switch between accounts.

In this blog post, we will show you how to create a Google Ads manager account and how to add other accounts as your clients. We will also share some tips on how to use your manager account effectively.

How to create a Google Ads manager account

To create a Google Ads manager account, follow these steps:

1. Sign in to the Google account you want to use as a manager account.

2. Visit the [manager account page](https://ads.google.com/home/tools/manager-accounts/), then click **Create a manager account**.

3. Name your manager account. This name will be visible to your clients and other users who have access to your manager account.

4. Choose how to use the account. If you want to manage your own accounts, choose "Use this account to manage my other Google Ads accounts". If you want to manage the accounts of other advertisers, choose "Manage other people's accounts".

5. Click **Save and continue**.

You have now created your Google Ads manager account. You can access it by signing in to your Google account and visiting [ads.google.com](https://ads.google.com/).

How to add other accounts as your clients

To add other accounts as your clients, follow these steps:

1. Sign in to your Google Ads manager account.

2. Click the **Tools & settings** icon, then select **Setup > Account access**.

3. Click the **+** button, then select **Link existing accounts**.

4. Enter the Google Ads customer ID of the account you want to link. You can find this ID on the top right corner of any Google Ads account. You can also enter multiple IDs separated by commas or spaces.

5. Click **Send request**.

The owner of the account you want to link will receive an email notification with your request. They can accept or decline your request by signing in to their Google Ads account and clicking the **Tools & settings** icon, then selecting **Setup > Account access**.

Once they accept your request, you will be able to access and manage their account from your manager account dashboard.

Tips on how to use your manager account effectively

Here are some tips on how to use your manager account effectively:

- Use labels to organize your accounts by categories, such as industry, location, or performance. You can apply labels at the account level or at the campaign level. You can also filter and sort your accounts by labels on your dashboard.

- Use cross-account reports to view and compare metrics across all your accounts or a subset of accounts. You can customize your reports by adding columns, segments, filters, and charts. You can also download or schedule your reports for future delivery.

- Use cross-account campaigns to create and edit campaigns that apply to multiple accounts at once. You can choose which accounts to include in each campaign and set different budgets and bids for each account.

- Use cross-account conversion tracking to track conversions across all your accounts using a single conversion action code. You can also import conversions from Google Analytics or other sources into your manager account.

- Use cross-account remarketing lists to create and share remarketing lists across all your accounts or a subset of accounts. You can use these lists to target customers who have visited or taken actions on any of your websites or apps.

We hope this blog post has helped you understand how to create and use a Google Ads manager account. If you have any questions or feedback, please leave a comment below or contact us through our [support page](https://support.google.com/google-ads/).