How to Import Google Ads to Bing Ads

If you are using Google Ads to advertise your business on Google, you might be wondering if you can also run the same ads on Bing. Bing is the second most popular search engine in the world, with a market share of about 10%. Bing also has some unique features and benefits that Google Ads does not offer, such as lower cost per click, less competition, and more demographic targeting options.

The good news is that you can easily import your Google Ads campaigns into Bing Ads and start reaching more potential customers on Bing. This way, you can save time and effort by not having to create new campaigns from scratch. You can also keep your campaigns synchronized across both platforms and track your performance in one place.

In this blog post, we will show you how to import your Google Ads campaigns into Bing Ads in a few simple steps. We will also share some tips and best practices for optimizing your Bing Ads campaigns after the import.

Step 1: Sign up or login to your Bing Ads account

To import your Google Ads campaigns into Bing Ads, you need to have a Bing Ads account. If you don't have one yet, you can sign up for free here. You will need to provide some basic information about your business and billing details.

Once you have your Bing Ads account, you can login and access the dashboard. From there, you can see an overview of your account performance and manage your campaigns.

Step 2: Import your Google Ads campaigns

To import your Google Ads campaigns, go to the top menu bar and select Import Campaigns. Then click on Import from Google Ads in the drop-down menu.

You will be prompted to sign in to your Google Ads account and give permission to Bing Ads to access your campaigns. Choose the Google Ads account and campaigns that you want to import. You can select all or specific campaigns based on your goals.

Step 3: Choose import options

Next, you can choose which items and settings you want to import from Google Ads. You can import entities such as keywords, ads, ad extensions, negative keywords, budgets, bids, and more. You can also adjust some settings such as currency conversion, tracking template, UET tag, and bid strategy.

You can also choose whether you want to import your campaigns once or schedule them to be imported regularly. This way, you can keep your campaigns updated across both platforms and avoid discrepancies.

Step 4: Review and complete the import

After choosing the import options, you can review the summary of the import and see what items will be added, updated, or skipped. You can also see if there are any errors or warnings that need to be fixed before importing.

Once you are satisfied with the summary, click on Start Import to begin the process. Depending on the size and number of your campaigns, the import may take a few minutes or hours to complete.

You can check the status of your import on the Import Schedule & History page. You can also see the details of each import job and download a report of the results.

Step 5: Optimize your Bing Ads campaigns

After importing your Google Ads campaigns into Bing Ads, you are not done yet. You still need to optimize your Bing Ads campaigns to make sure they perform well on Bing. Here are some tips and best practices for optimizing your Bing Ads campaigns:

- Check your campaign settings and make sure they match your goals and budget. You may need to adjust some settings such as location targeting, language targeting, ad rotation, ad scheduling, and device targeting.

- Review your keywords and bids and make sure they are relevant and competitive for Bing. You may need to add new keywords or modify existing ones based on Bing's keyword planner tool. You may also need to change your bids based on Bing's bid landscape tool.

- Test different ad variations and see which ones perform better on Bing. You may need to tweak your ad copy or use different ad extensions based on Bing's ad preview tool.

- Monitor your campaign performance and track your conversions using Bing's reporting tools. You may need to use different metrics or attribution models based on Bing's conversion tracking tool.

- Experiment with different features and strategies that are unique to Bing Ads. For example, you can use Microsoft Audience Network to reach more customers across Microsoft properties. You can also use Microsoft Advertising Intelligence to get insights and suggestions for improving your campaigns.